#LiveTheAndLife

ICICI Direct

Our ‘Live the AND Life’ campaign for ICICI Direct marks a strategic shift for the brand, presenting it as a trusted partner for individuals seeking a holistic approach to their financial journey, and promoting a lifestyle that aligns with diverse ambitions.

#KuchKhaasKamao

Flipkart Seller Hub

Running a business isn’t just about earning money. There is always a greater emotional purpose such as fulfilling a long-cherished dream, earning the respect of customers, making a genuine difference in their lives and a feeling of pride in thoughtfully fulfilling people’s orders. When business owners set up shop on Flipkart Seller Hub, they earn personal, intangible things apart from money and we call that, ‘Kuch Khaas Kamao’.

#TreatmentZarooriHai

Meril

People tend to think surgery at a higher age is not possible and therefore, they don’t go and inquire about the process. Our campaign wanted to break this myth and educate them that easier, safer, modern advancements, and smoother recoveries are available today.

#ChaloSaathKhelein

A23

A23 games wanted to rebrand itself as a premium gaming platform where gamers from all aspects of life can come and enjoy gaming to their hearts content We roped in the KingKhan as the brand ambassador to communicate about the different ‘master’ gamers who come to play on A23 and celebrate them. All through the lens of SRK and what he is best known for.

#PlayResponsibly

A23

Where gaming platforms promise mega prizes and winning big, Vector and A23 urged gamers to play responsibly. In a first-of-its kind communication from any gaming platform we got King Khan explains the mandatory disclaimer in a layman’s words and continues to explain why gaming during family get-togethers is anti-social. And why it is important to put their phone aside while on the dining table, a phenomena we get to see in every household.

#AavaDe

Gujarat Titans

What a privilege and joy to have gotten the chance to make a teeny weeny contribution at the very beginning of a brand/team's journey. Amongst it all - the team name, the team logo and the team chant!

#WhistleThroughEveryTurn

TVS Eurogrip Tyres

The films feature M S Dhoni as the main protagonist, narrating his gripping biking adventures to his teammates. The stories are woven with suspense and light-hearted humor, crafted to connect with the millennials. The films are a beautiful concoction of interesting biking stories on one side while showcasing the high performance and quality of TVS Eurogrip Tyres on the other.

#A23WinningMove

A23

A23 has always taken pride in being a people’s brand throughout. As an agency we have always kept our messaging very straightforward, and just like our first three ads during the IPL, to encourage gaming while respecting surroundings, the current set of TVCs calls out to cricket fans and online gaming users to enjoy the best moments of the game. The campaign hashtag, #A23WinningMove, urges people to celebrate cricketing moments with us through these dance routines, as well as come up with their own this IPL season.